Financial advisors can use digital marketing to grow their businesses. But in the fast-paced world of technology, tactics that worked just a few years ago may not be as effective today. We cover the five top trends financial advisors can use to grow their businesses in 2022 and beyond.

Digital marketing is using internet technologies to promote your business. These technologies include hardware, such as computers and cell phones, as well as software such as digital platforms, apps, and website templates. Digital marketing also encompasses online tactics such as email marketing, ad campaigns, and search engine optimization (SEO).

Prospecting is the bread and butter of every financial advisory practice, which is why the best advisors spend up to 20% of their time finding and engaging with their ideal clients. These are the types of potential clients that all advisors want to work with: those who stay with the firm long-term, develop lasting relationships with their wealth manager and help to grow AUM for years to come. But the prospecting process isn’t one-size-fits-all and let’s admit it, broken for the most part. Unwieldy, mostly non-differentiated and the ROI of different tactics is hard to measure. I invite you to embrace the irony: Machines can help make relationships better. How? Read on.

As a wealth manager, probably not a day goes by without someone reminding you how essential it is to have a personalized approach to engage prospects and clients. Well, here’s one more such reminder, and let’s all agree that technology plays a huge role in enabling advisors to serve every investor as a segment of one, at scale. In fact, Clout excels in this area.

When it comes to business, there are no overnight success stories. It takes time to build an audience, a brand, and a reputation. Even when a company has reached a certain level of success, they have to continue to market their products and services. Imagine if great brands like Apple, Nike, and Starbucks stopped all marketing efforts, such as posting on social media or sending emails to the users who have opted in. Not only would it baffle their fans, but their customers would eventually migrate to competitors who were more interactive.