With the marketing landscape always changing, businesses will need to adapt their marketing strategies for 2022. Moving forward, financial advisors will face unique and new challenges when trying to connect with clients and reach more prospects. Keeping this in mind, we cover the top ten marketing trends that financial advisors can use to grow their businesses in 2022.

Digital marketing is using internet technologies to promote your business. These technologies include hardware, such as computers and cell phones, as well as software such as digital platforms, apps, and website templates. Digital marketing also encompasses online tactics such as email marketing, ad campaigns, and search engine optimization (SEO).

For any asset manager, content marketing means figuring out what prospective clients want in regard to content and making sure they find it. On the flip side of this challenge, however, lies a goldmine. If a person willingly chooses to read, view, or listen to your content, then you have already taken a huge step toward turning them into a lead because you have demonstrated your firm’s value and made a connection with them.

Social media engagement is a way to measure likes, comments, and shares on your posts. It’s important because it creates a stronger relationship between you and your customers. It also increases your visibility, since social media platforms favor businesses with more engagement. Both of these factors can lead to additional sales through upselling, repeat business, referrals, and new customers.

With the new year comes new opportunities to attract and convert potential clients. The start of 2022 offers a great chance for financial advisors to hone their marketing strategy and ensure that you are reaching prospects in new and engaging ways that resonate with their own aspirations. You should capitalize on this time to reassure, educate, and form stronger connections with potential clients through personalized messages that emphasize the unique value that you can provide.