Social media engagement is a way to measure likes, comments, and shares on your posts. It’s important because it creates a stronger relationship between you and your customers. It also increases your visibility, since social media platforms favor businesses with more engagement. Both of these factors can lead to additional sales through upselling, repeat business, referrals, and new customers.

For any asset manager, content marketing means figuring out what prospective clients want in regard to content and making sure they find it. On the flip side of this challenge, however, lies a goldmine. If a person willingly chooses to read, view, or listen to your content, then you have already taken a huge step toward turning them into a lead because you have demonstrated your firm’s value and made a connection with them.