Why Your Marketing Strategy Must Be Ongoing and Consistent
When it comes to business, there are no overnight success stories. It takes time to build an audience, a brand, and a reputation. Even when a company has reached a certain level of success, they have to continue to market their products and services. Imagine if great brands like Apple, Nike, and Starbucks stopped all marketing efforts, such as posting on social media or sending emails to the users who have opted in. Not only would it baffle their fans, but their customers would eventually migrate to competitors who were more interactive.